About Us

Headquartered in Western New York but national (and expanding) in scope, the BABY & ME — Tobacco Free Program™ has enabled thousands of pregnant women to quit smoking and stay quit since its creation in 2002.

About the BABY & ME — Tobacco Free Program
BABY & ME — Tobacco Free (BMTF) Program is a smoking cessation program created to reduce the use of tobacco products among women during the prenatal and postpartum period. We partner with agencies across the U.S. that are committed to helping women along their journey in quitting tobacco, once and for all.

Our overall mission is to reduce the burden of tobacco on our society. We seek to accomplish this mission by addressing the high prevalence of smoking among young women during pregnancy. By providing counseling support and resources to pregnant women, it is our goal that they will quit smoking and maintain smoking cessation throughout the postpartum period and beyond. Our program is successful in helping women quit smoking and stay quit, resulting in improved birth outcomes and long-term positive outcomes for women, children, and their families.

Meet the Team:

Laurie Adams
Founder / Executive Director

Laurie is the founder and National Program Director for the BABY & ME — Tobacco Free Program. Under her direction, the program underwent intensive research (2006 – 2009) and was proven effective as a “Model Practice for Prenatal Cessation”, as published in the Maternal and Child Health Journal (January 2011).

Laurie has worked as a project director in tobacco control programs in New York State since 1999 and is a certified cessation educator. She has helped implement policy change and system change regulations through Clean Indoor Air laws and Tobacco Free Outdoor Policies, as well as through the reduction and restriction of “Point-of-Sale” tobacco marketing.

Laurie brings a wealth of experience and expertise, along with enthusiasm and empathy, to those who come in contact with her, as well as the programs she administers. She is a highly sought-after conference and organizational speaker.

Allysa Houle Williams
Director of Health Services

Allysa works full time as the Director of Health Services for the BABY & ME — Tobacco Free Program. Prior to joining the National BABY & ME team in 2015, she was involved with the program at the state / local level as an intern at the Indiana State Department of Health.

Allysa obtained her Bachelor of Science degree from St. Lawrence University in Upstate New York, where she had the opportunity to study abroad in Kenya. It was during her time abroad that she found her true passion for public health, particularly in its relation to the health and well being of women and children. In order to pursue her passion, Allysa moved to Indiana and received her Masters of Public Health (MPH) from Indiana University. She is Certified in Public Health (CPH) and is also a Certified Health Education Specialist (CHES).

Allysa brings a wealth of knowledge from her studies and professional experience. She is passionate about improving the lives of women, infants, and children and has dedicated her career to enhance their quality of life.

Lindsay Ball
Director of Program Services

Lindsay works full-time as the Director of Program Services for the BABY & ME — Tobacco Free Program. She overseas the coordination and administration of all aspects of the ongoing program, which includes planning, organizing, technical assistance, and overall program delivery.

Lindsay obtained her Bachelors of Science in Community & Human Services from SUNY Empire State College. Prior to joining the BABY & ME team, Lindsay was a Program Coordinator since 2005, alongside Laurie Adams, working on various grant based health and wellness initiatives, including work with the Bureau of Tobacco Control. She was responsible for managing the day-to-day operations of community engagement, implementing policy & systems change, coordinating and guiding work to accomplish science-based tobacco control action.

Lindsay is very passionate about protecting the health of women, infants and families overall and improving birth outcomes nationwide.

George Adams, Accounts Manager
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Mike Ball, Data Manager
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