Program Information

Since 2002, the BABY & ME™ Tobacco Free Program has improved lives and strengthened communities by helping thousands of women quit smoking during pregnancy and stay quit.

Headquartered in Jamestown, New York, the program is trademarked and available for syndication across North America.


BABY & ME™ Tobacco Free Program is a smoking cessation program created to reduce the burden of tobacco use on the pregnant and post-partum population. Women who quit smoking are less likely to have premature and low-birth weight babies. Maintaining smoking cessation after the baby is born extends the positive health outcomes for women and their families by reducing the damaging effects of secondhand smoke. This results in healthier mothers, healthier babies, and an outstanding return on investment (ROI).

How the Program Works

Pregnant women that meet the criteria for the program are referred by their physician, obstetric/prenatal clinic, or other entity to the local BABY & ME™ Tobacco Free Program site. The local site arranges for the woman’s first appointment with a specialized counselor, known as a facilitator, who is trained by the BABY & ME™ Tobacco Free Program. At the first appointment, the woman receives information about the program and an initial intake session is held. Each participant receives at least four prenatal cessation-counseling sessions, support, and carbon monoxide (CO) monitoring, usually during a regular prenatal visit.

After the birth of the baby, the mother returns monthly to continue CO monitoring and, if proven to be smoke-free, receives a $25 monthly voucher for diapers for up to 6-12 months postpartum. The mother may use her voucher for any brand or size of diapers at Walmart and / or local participating stores.

Training and Technology

BABY & ME™ Tobacco Free Program collaborates with local and state agencies that provide prenatal and / or postpartum services to women. A one-day training class provides agencies and facilitators with the information and materials necessary to implement and enroll women in the BABY & ME™ Tobacco Free Program. Each site has the ability to implement the program in the departments or areas that best serve their patients.

National Recognition

BABY & ME™’s results have been well documented, and the program has received national acclaim for its effectiveness.

  • In 2005, the program was awarded a “Model Practice Award” by the National Association of City and County Health Officials (NACCHO). The published results indicate a 60% quit rate of women enrolled in the program, 6-months postpartum.
  • From 2006-2009, the program underwent an intensive 3-year research analysis by the NY State Department of Health’s Tobacco Control Program. As a pilot program, the independent researched data was reported by Anne M. Gadomski, MD, MPH, Bassett Research Group, and shared with the program’s developer and national based agencies. Results from this successful evaluation were published in the National Maternal and Child Health Journal, January 2011.
  • Data from a 2008-2011 implementation by the Rocky Mountain Health Plans Foundation documented that 2/3 of the counties in Colorado participated in the program. Throughout the state, over 2,000 women enrolled and more than 6,500 coaching sessions were conducted. This enabled 1,350 women to quit smoking and stay quit. In the process, the Foundation distributed over 7,000 diaper vouchers to the smoke-free women.

Continued Expansion

To expand its program to more communities, BABY & ME is introducing new partnering opportunities to leading corporations and healthcare providers. The program’s passionate creator and Executive Director, Laurie Adams, personally oversees the training process as well as each implementation.